What is Google Analytics

Google Analytics is a free statistics tracking and analysis service that allows website administrators to analyze web traffic flow on a website. Although most hosting solutions come with similar software, it may not be as easily understood or as easily navigated as Google Analytics. One of the most impressive features of Google Analytics is the ability to flag certain pages as “goals.” etc This is specifically beneficial to e-commerce or online shopping web sites. However, regardless of the purpose of a web site, Google Analytics can help make that web site better.

Google Analytics features are include:

• Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time where there are necessary.

• Segmentation for analysis of subsets, such as conversions etc.

• Email-based sharing and communication system.

 • Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer etc.

• Reliable Custom reports.

Furthermore, some security experts have raised concerns about privacy issues in Google Analytics. Through the Google Analytics Dashboard, users can collect information on people whose websites link to social networking websites such as Facebook, Twitter, Google Plus and Myspace.

Advantages Google Analytics :

One of the biggest advantages that Google Analytics provides over other analysis software is ease of use. With a few clicks, you can define any range of dates from which statistics can be viewed. You can also easily navigate from general data to more specific data and secure. Everything from bounce rates to conversion rates (how many visitors reach the goal) can be easily found by a few clicks. Google Analytics can also help you understand each report that you see that.